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Fran Maier joined in late 1994 to lead the business unit where she significantly bolstered the strategy to make friendly and accessible to women (the men would then follow).The initial users of the service were given free lifetime charter memberships for signing up in an effort to build up the initial database of users for other paying customers to be able to match with.In September 2001, merged with [email protected], partnering with AOL and MSN to bring online dating to the general [email protected] was no longer free, after it became Match.com, but all the names were transferred, allowed a more diverse audience to gain access to In November 2004, Guinness World Records recognized as the largest online dating site in the world.acquired Plenty Of Fish, another free dating site, in July 2015.
Match Travel was an attempt about the same time as the Match Live brand to offer discounts via the then sister company Expedia, Inc. On November 10, 2005, a class action was filed by Matthew Evans against in federal court in Los Angeles alleging that "secretly employs people as 'date bait' to send bogus enticing E-mails and to go on as many as 100 dates a month – or three a day – to keep customers ponying up." The suit has been repudiated by IAC as baseless.On February 4, 2010, and Meetic announced a joint venture in the Latin American dating market.The two companies formed a partnership to combine Par Perfieto in Brazil with extended presence in Latin America.is an online dating service with web sites serving 25 countries in more than eight languages. The company has offices in Dallas, West Hollywood, San Francisco, Tokyo, Rio de Janeiro, and Beijing. which aimed to provide classified advertising systems for newspapers. Ong, who helped in the design of the initial system, and Simon Glinsky, who helped in the development of one of the first Internet business plans for and also provided management and marketing expertise.The initial business scope developed by this team included a subscription model, now common among personals services, and inclusion of diverse communities with high first trial and market leaders status, including women, technology professionals and the Gay and Lesbian community.