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In the 1970s, however, very few were even aware of its existence, even though it had been around for almost a century.If you have tried solving this puzzle, you can confirm that your first attempts usually involve sketching lines inside the imaginary square.Because the solution is, in hindsight, deceptively simple, clients tended to admit they should have thought of it themselves.
After all, with one simple yet brilliant experiment, researchers had proven that the conceptual link between thinking outside the box and creativity was a myth. But you will find numerous situations where a creative breakthrough is staring you in the face.
It's an interesting experiment, but the author's conclusion cannot possibly follow from the results of it.
your conclusion: that the second experiment disproves the theory that thinking outside the box is useful in solving problems, is itself a fallacy.
They are much more common than you probably think.*From Inside the Box: A Proven System of Creativity for Breakthrough Results Copyright 2014 Drew Boyd There are many theories of creativity.
What the latest experiment proves is not that creativity lacks any association to thinking outside-the-box, but that such is not conditioned by acquired knowledge, i.e., environmental concerns.