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Whilst the payout wasn't huge within the early days of Amazon, those who got in early are now seeing huge rewards, with 38% of shoppers starting their buying journey within Amazon (source), making it the number one retail search engine.
(source) Awareness around chatbots is starting to grow, especially after Facebook came out mid-last year with their new Messenger platform that supported chatbots.
On top of that, and like with a lot of things online, the adult industry has stimulated a lot of demand around chatbots.
Just take a look at some of the most searched-for keywords in the search engines related to chatbots (data from Storybase): This is why we can't have nice things.
I don't think many people will argue that, whilst this is the case now, things are only going to get worse.
As with many 'organic' channels, the relative reach of your audience tends to decline over time due to a variety of factors.